WHOSE SUICIDE?
The ‘latest panic in ‘the United States is among the 70,000,000 - “users of tobacco-who have read or heard about- the official admission of their government that the wonderful aroma of a burning cigarette does not necessarily mean youth, gaiety, romance, fun and a cool Alpine breeze, but does definitely mean a good chance of ending up as one of the statistics on cancer of the jungs.
So 70,000,000 tobacco addicts are trying to quit, out down, or ~ at least shift to cigars or a pipe.
Congress has been thrown into an uproar by representatives from the tobacco~producing states who are not sure but what it's all just another Communist plot. Millions of dollars of public funds are demanded to investigate ways and means of bringing out a "clean' cigarette, And indeed, if the U.S. can make a-clean bomb.why not ‘a clean smoke? oe -
The tobacco industrialists who. thought they could simply. ‘ride out the storm are now becoming a bit uneasy, Their problem is not only - how to keep the smoker hooked but how to replace the drop-outs <= no matter what the cause. Ina special to the February 3 New York Times on the advertising situation, R.W.Apple, Jr., put the matter delicately: Oo
“Of course the manufacturers and their agencies will continue to seek new smokers 3 if they did not, they would be committing slow but certain suicide,
, 1'éditeur). , Directeur-G6érant: Pierre FRANK,
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