Fourth International Publications

The International’s English-language periodicals: World Outlook, Inprecor and their companions, 1958–1994

Like Selling Soft Soap?

World Outlook Vol. 2, No. 31, 18 September 1964 · pp 15-16 · 68 words

SELLING SOFT SOAP?

senator Goldwater has decided in mid campaign to change his public image for something more attractive. The advertising agency of Erwin Wasey, Ruthrauff & Ryan has been hired for the emergency work, Johnson's image, meanwhile, is being worked over by Doyle, Dane & Bernbach. Robert Kennedy is reported to have applied to Pappert, Koening & Lois for a similar packaging job.

~1L6—

THE KIDNAPPING OF

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